{"id":2518,"date":"2026-05-08T08:57:24","date_gmt":"2026-05-08T08:57:24","guid":{"rendered":"https:\/\/www.healthy-eat.eu\/2026\/05\/08\/la-ue-i-loms-llancen-una-estrategia-per-combatre-lobesitat-infantil\/"},"modified":"2026-06-19T08:12:20","modified_gmt":"2026-06-19T08:12:20","slug":"la-ue-i-loms-llancen-una-estrategia-per-combatre-lobesitat-infantil","status":"publish","type":"post","link":"https:\/\/www.healthy-eat.eu\/es\/la-ue-i-loms-llancen-una-estrategia-per-combatre-lobesitat-infantil\/","title":{"rendered":"La UE i l&#8217;OMS llancen una estrat\u00e8gia per combatre l&#8217;obesitat infantil"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">L&#8217;obesitat infantil continua sent un dels reptes de salut p\u00fablica m\u00e9s cr\u00edtics a la regi\u00f3 europea, amb dades recents que revelen que 1 de cada 4 nens de prim\u00e0ria viu amb sobrep\u00e8s o obesitat. Les implicacions a llarg termini s\u00f3n greus, ja que les noves projeccions indiquen un augment alarmant dels primers signes de malalties cr\u00f2niques prevenibles, com la diabetis tipus 2, els riscos cardiovasculars en fase inicial i les afeccions hep\u00e0tiques metab\u00f2liques, abans que aquests nens arribin a l&#8217;edat adulta. Per contrarestar aquesta tend\u00e8ncia a l&#8217;al\u00e7a postpand\u00e8mia, la Comissi\u00f3 Europea, juntament amb l&#8217;Organitzaci\u00f3 Mundial de la Salut (OMS) Europa, ha passat de les campanyes de sensibilitzaci\u00f3 tradicionals a intervencions estructurals i pol\u00edtiques estrictes. La recentment desplegada estrat\u00e8gia regional posa la responsabilitat de remodelar l&#8217;entorn alimentari en si mateix en lloc de deixar la c\u00e0rrega \u00fanicament a les fam\u00edlies individuals. S&#8217;est\u00e0 posant molt d&#8217;\u00e8mfasi en frenar el m\u00e0rqueting digital agressiu d&#8217;aliments amb alt contingut en greixos, sucre i sal (HFSS) als nens. A m\u00e9s, una avaluaci\u00f3 exhaustiva dels entorns alimentaris europeus ha instat els estats membres a accelerar la implementaci\u00f3 de pol\u00edtiques basades en l&#8217;evid\u00e8ncia. Aix\u00f2 inclou l&#8217;etiquetatge nutricional obligatori a la part frontal de l&#8217;env\u00e0s, mesures fiscals com ara impostos sobre les begudes ensucrades i directrius nutricionals estrictes per als \u00e0pats escolars i preescolars per garantir que l&#8217;opci\u00f3 saludable esdevingui l&#8217;opci\u00f3 m\u00e9s f\u00e0cil i assequible per a tots els nens.      <\/span><\/p>\n<h3><b>\u00c0rees d&#8217;enfocament clau de la iniciativa transnacional:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Restricci\u00f3 del m\u00e0rqueting digital<\/b>: implementaci\u00f3 d&#8217;una vigil\u00e0ncia transfronterera m\u00e9s estricta per protegir els infants i adolescents de la publicitat en l\u00ednia dirigida d&#8217;aliments no saludables.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reforma de l&#8217;entorn escolar:<\/b> transformar els men\u00fas i les m\u00e0quines expenedores de les escoles p\u00fabliques per excloure les opcions ultraprocessades i alinear-les amb est\u00e0ndards nutricionals d&#8217;alta equitat.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pol\u00edtiques fiscals i reformulaci\u00f3<\/b>: promoure la cooperaci\u00f3 en xarxa a nivell de la UE per reduir activament els sucres i les calories en b\u00e9ns de consum populars mitjan\u00e7ant mandats industrials i impostos espec\u00edfics.<\/li>\n<\/ul>\n<h3><b>Fonts i refer\u00e8ncies<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Oficina Regional per a Europa de l&#8217;Organitzaci\u00f3 Mundial de la Salut (OMS):<i> <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.who.int\/europe\/news\/item\/04-11-2025-childhood-obesity-and-overweight-remain-a-major-concern-across-the-region--new-who-report-finds\">L&#8217;obesitat i el sobrep\u00e8s infantils continuen sent una preocupaci\u00f3 important a tota la regi\u00f3, segons un nou informe de l&#8217;OMS<\/a><\/span> <span style=\"font-weight: 400;\">(Avaluaci\u00f3 de la Iniciativa de Vigil\u00e0ncia de l&#8217;Obesitat Infantil &#8211; COSI i Estrat\u00e8gia de Salut i Benestar Infantil i Adolescent).<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Comissi\u00f3 Europea (DG SANTE):<a href=\"https:\/\/www.safefoodadvocacy.eu\/wp-content\/uploads\/2026\/02\/study-on-the-evaluation-of-the-eu-action-plan-on-childhood-HW0125053ENN.pdf\"> Estudi sobre l&#8217;avaluaci\u00f3 del Pla d&#8217;acci\u00f3 de la UE sobre l&#8217;obesitat infantil (publicat a trav\u00e9s de SAFE \u2013 Safe Food Advocacy Europe).<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Federaci\u00f3 Mundial de l&#8217;Obesitat: <a href=\"https:\/\/data.worldobesity.org\/publications\/WOF-Obesity-Atlas-2026-2026-03-18.pdf\">Atles Mundial de l&#8217;Obesitat \u2013 Edici\u00f3 sobre l&#8217;Obesitat Infantil (estimacions i projeccions globals i regionals sobre l&#8217;\u00edndex de massa corporal (IMC) alt en la inf\u00e0ncia).<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/posts\/2518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/comments?post=2518"}],"version-history":[{"count":2,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/posts\/2518\/revisions"}],"predecessor-version":[{"id":2520,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/posts\/2518\/revisions\/2520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/media\/2517"}],"wp:attachment":[{"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/media?parent=2518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/categories?post=2518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.healthy-eat.eu\/es\/wp-json\/wp\/v2\/tags?post=2518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}